The Global Scholarly Directory.
Discover world-class academic programs curated for the modern intellectual. Search through 19877+ degrees and professional certificates.
Google
O sucesso por meio das avaliações: análise e medição de marketing
O sucesso por meio das avaliações: análise e medição de marketing é o quinto dos sete cursos do Certificado de Marketing Digital e E-commerce do Google. Este curso explora as práticas e ferramentas de análise de marketing. É esperado que os profissionais de marketing digital e e-commerce analisem dados de várias fontes (como páginas da web, canais de marketing digital e sites de e-commerce) e os usem para obter insights dos clientes. Você criará planos de mídia e definirá metas de desempenho. Você aprenderá a medir, gerenciar e analisar dados de campanhas de marketing usando o Google Analytics, Google Ads e ferramentas semelhantes. Em seguida, aprenderá a ajustar um orçamento de marketing com base nos insights extraídos das principais métricas. Você usará os resultados do teste A/B para otimizar uma campanha e identificar métricas que definem o sucesso de uma campanha. Você saberá como analisar e visualizar dados e insights em planilhas e preparar apresentações para compartilhar o progresso ou os resultados da campanha com as partes interessadas. Os colaboradores do Google que trabalham atualmente na área serão seus guias, apresentando atividades práticas e exemplos que simulam tarefas comuns de marketing digital e e-commerce, mostrando algumas das melhores ferramentas e recursos usados no trabalho. Os alunos que concluírem os sete cursos deste programa terão os recursos de que precisam para se candidatar a vagas de trabalho de marketing digital e e-commerce para iniciantes. Nenhuma experiência anterior é necessária. Ao final deste curso, você será capaz de: – Planejar e alocar os gastos do orçamento de marketing – Descrever o papel único das metas de desempenho e dos indicadores-chave de desempenho (KPIs) nas campanhas de marketing – Descrever como ferramentas como o Google Analytics e o Google Ads são usadas para medir o desempenho de sites e campanhas publicitárias – Descrever como determinar o retorno sobre o investimento (ROI) ou o retorno do investimento em publicidade (ROAS) de um projeto de marketing – Preparar, conduzir e analisar os resultados de um teste A/B para otimizar uma campanha de marketing – Aplicar recursos de planilha como classificação, filtragem e tabelas dinâmicas para preparar os dados a serem compartilhados – Criar gráficos em planilhas para visualizar métricas
Google Cloud
Gemini in Google Drive - Português Brasileiro
O Gemini para Google Workspace é um complemento que oferece acesso a recursos de IA generativa. Este curso discute as funcionalidades do Gemini no Google Drive usando aulas em vídeo, atividades e exemplos práticos. Ao final dele, você terá as habilidades e o conhecimento necessários para usar o Gemini no Google Drive e melhorar seus fluxos de trabalho.
Coursera
GenAI for Customer Analytics and Insights with JUNE
In this course, we'll embark on a journey to transform the way you approach customer analytics. Imagine harnessing the cutting-edge power of Generative AI through June's innovative platform to unlock deeper insights with ease. No more getting lost in data overload; instead, you'll focus on making strategic decisions that propel your business forward. This course is designed for Product Managers, Data Analysts, Customer Success Managers, and Growth Marketers who are looking to elevate their customer analytics capabilities. Whether you're managing product roadmaps, analyzing user data, enhancing customer success, or driving growth, this course will help you harness the power of June and GenAI to make informed, data-driven decisions. Learners should have a basic understanding of product analytics and be familiar with SaaS products. While no deep technical expertise is required, a foundational knowledge of how data is collected, interpreted, and used within SaaS environments will help participants get the most from this course. By the end of this course, learners will be able to analyze the role of June in transforming customer analytics and identify its key use cases. They will be equipped to set up June's platform for effective data collection and analysis, as well as create AI-generated reports using June's features. Additionally, participants will learn to apply insights from June to inform strategic product decisions.
AI CERTs
Product Management with AI
AI for Product Management equips current and aspiring product managers with the skills to build, prioritize, and deliver smarter products using artificial intelligence. This course focuses on how AI enhances product planning, execution, and cross-functional collaboration - helping teams move faster while making data-driven decisions. Learners explore practical applications of AI across product lifecycles, including roadmap prioritization, risk forecasting, resource optimization, and performance tracking. The program emphasizes real-world scenarios where AI supports decision-making, improves visibility, and reduces delivery risks in complex, multi-disciplinary environments. Through hands-on projects and case studies, participants work with leading project and productivity tools such as Hive, Wrike, Trello, and ClickUp to apply AI-powered insights in planning, scheduling, and team coordination. The course also addresses ethical considerations, bias awareness, and governance to ensure responsible AI adoption in product and project workflows. By the end of the course, learners are prepared to lead AI-enabled product initiatives, align stakeholders with confidence, and drive measurable outcomes in fast-evolving digital organizations.
EDUCBA
Analyze and Visualize Business Data with Power BI
Learners will understand Power BI fundamentals, apply data connectivity techniques, build efficient data models, design interactive visualizations, and analyze data using DAX functions. By the end of this course, learners will be able to transform raw data into meaningful insights and communicate those insights through professional Power BI reports. This course is designed to help learners gain practical, job-ready skills in data analysis and visualization using Microsoft Power BI. Learners will start by exploring Power BI components and data sources, then progress to data modeling, report creation, and advanced visualization techniques. The course also introduces DAX, enabling learners to perform aggregations, logical evaluations, text manipulation, and time-based analysis for deeper insights. What makes this course unique is its end-to-end, hands-on approach—covering the complete Power BI workflow from data ingestion to publishing and customization. The structured progression from fundamentals to analytical functions ensures clarity and confidence for learners at every stage. Whether learners are aspiring data analysts, business professionals, or students, this course equips them with in-demand Power BI skills to support data-driven decision-making and career growth.
Coursera
TypeScript Control Structures
By the end of this project, you will learn to control the flow of application through if, if-else, else and switch statements. And you will also learn how to repeat sections of the code using for, while, do-while and also learn to refine control on the loops using break and continue statements. All these are done in TypeScript playground. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
EDUCBA
Apply Artificial Intelligence Using Python for Beginners
By the end of this course, learners will be able to explain core Artificial Intelligence concepts, apply Python libraries for numerical computing, and analyze data using professional visualization techniques with confidence. This beginner-friendly course is designed to help learners build a strong foundation in Artificial Intelligence using Python, even with no prior AI experience. Starting from environment setup with Anaconda and Jupyter Notebook, the course gradually introduces essential tools such as NumPy for numerical operations, Matplotlib for data plotting, and Seaborn for advanced statistical visualization. Learners will benefit by gaining practical, hands-on experience with industry-relevant Python libraries that are widely used in AI, data science, and machine learning workflows. Each concept is explained step by step, making complex topics easy to understand and apply. What makes this course unique is its clear learning progression, visual-first approach to data understanding, and focus on practical skills over theory overload. By the end of the course, learners will not only understand how AI workflows begin but will also be able to visually explore data, identify patterns, and build confidence for advanced AI and machine learning studies. This course is ideal for students, professionals, and aspiring data scientists looking to start their AI journey with Python.
Packt
Microsoft Project for the Web - A Beginner's Guide
This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This beginner-friendly course introduces you to Microsoft Project for the Web, a cloud-based project management tool within the Microsoft Project family. You’ll learn how to use this versatile platform to manage tasks and collaborate effectively, whether you’re working individually or within a team. By the end, you’ll have the skills to create and manage projects, track progress, and visualize data for informed decision-making. Throughout the course, you’ll start by exploring Microsoft Planner, understanding its similarities and differences with Project for the Web. From there, you’ll gradually build up to more complex features of Project for the Web, such as task management, dependencies, custom reports, and even Power BI integration for reporting. Along the way, you will gain hands-on experience through interactive exercises that reinforce your learning. This course is designed to provide a practical, step-by-step guide to mastering Project for the Web. You will begin with basic concepts like creating and editing tasks, then progress to more advanced topics such as project roadmaps, customizing columns, and creating dependencies. The final module introduces Power BI for reporting, helping you visualize project data in meaningful ways. The course is perfect for beginners looking to dive into project management tools within Microsoft 365. No prior experience with Microsoft Project is required, though familiarity with Microsoft 365 tools like Outlook and Teams will be helpful. Whether you're a new user or looking to switch from another project management tool, this course offers the foundation you need to manage projects using Project for the Web confidently.
EDUCBA
Apply Bookkeeping & Accounting for Financial Reporting
By the end of this course, learners will be able to record business transactions accurately, apply core accounting principles, post entries to ledgers, reconcile bank statements, and prepare and interpret key financial statements including income statements, balance sheets, and cash flow statements. This course provides a practical and structured introduction to bookkeeping and accounting, designed for learners who want to build strong financial foundations. Starting with essential bookkeeping concepts and accounting rules, the course gradually guides learners through journal entries, ledger posting, and bank reconciliation before moving into financial statement preparation and cash flow analysis. Each concept is reinforced with worked examples and exercises to ensure real-world applicability. Learners will benefit by gaining hands-on skills that are directly applicable to small businesses, startups, and entry-level accounting or finance roles. The course emphasizes clarity, logical flow, and practice-based learning rather than theory alone. What makes this course unique is its end-to-end coverage of the accounting cycle in a beginner-friendly yet professional format. By combining conceptual understanding with practical exercises, the course enables learners to confidently apply bookkeeping and accounting skills in real business scenarios.
Johns Hopkins University
Clinical Trials Management and Advanced Operations
In this course, you’ll learn about the more advanced elements of managing clinical trials. From anticipating and planning for protocol events to conducting systematic reviews to synthesize evidence, you and your study team need the skills to implement best practices throughout the trial process. You’ll learn how to recognize and respond to problems and adverse events, comply with regulations, and participate in frameworks that promote transparency. You’ll also learn how systematic review and meta-analysis is used to synthesize evidence from multiple sources. Finally, you’ll learn how your research can benefit from the adoption and consistent use of standardized study documents.
Packt
Strategic People Management and Organizational Leadership
This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course provides comprehensive insights into effective people management and organizational leadership strategies tailored for tech managers. You’ll learn how to manage talent, build cohesive teams, and drive organizational change while maintaining a strong focus on performance. It walks you through crucial HR management skills, from recruiting and hiring to retention and termination strategies, ensuring you can lead with empathy and professionalism. Additionally, you’ll explore project management frameworks, process optimization techniques, and strategies for managing change, all designed to help you navigate the dynamic demands of tech leadership. Throughout the course, you’ll explore different management methodologies and tools, including performance improvement strategies, leadership during change, and fostering a growth mindset. The lessons incorporate practical approaches to solving real-world challenges like employee turnover, handling difficult transitions, and leading remote or cross-functional teams. You'll also gain the confidence to lead through high-pressure situations, and enhance your leadership capabilities with a focus on personal growth and professional development. This course is designed for both aspiring and current tech managers seeking to strengthen their leadership and people management skills. Whether you're responsible for hiring, team performance, or driving change within an organization, you'll find actionable strategies that can be implemented immediately. The course is ideal for intermediate-level professionals looking to refine their strategic people management skills. By the end of the course, you will be able to apply effective hiring strategies, lead teams through organizational change, manage performance with confidence, and foster continuous personal and professional growth.
SkillUp
Get Started with Word Processing Applications: Word
Word processing applications are an essential productivity tool for business and education. Understanding how to use word-processing apps can make you a more efficient and valuable worker. In this mini-course, you will learn the essentials of effectively using word processing apps to work with document files. You will learn how to create, save, and edit documents and how to format text to communicate your ideas better. This course will teach you how to work with features such as tables, layouts, headers and footers, and templates. It will also explain how to work collaboratively with online documents. Throughout this short course, you will complete numerous hands-on labs to gain practical experience. Once complete, you will take a graded assessment to demonstrate your knowledge. Demonstrations use Microsoft Word for the web. The skills learned from Word for the web can be applied to other word processing applications, such as the desktop version of Word, Google Docs, and others. This course is designed for beginners who want to get started with the basics of word processing applications such as Microsoft Word. It is appropriate for those looking to improve their skills with office productivity software to work more productively. Completion of this course will prepare you to work with word processing applications in an office setting. This mini-course is one of a series of courses aimed at helping learners become more proficient in using office productivity applications.
University of Colorado Boulder
Introduction to Python Functions
How many times have you decided to learn a programming language but got stuck somewhere along the way, grew frustrated, and gave up? This specialization is designed for learners who have little or no programming experience but want to use Python as a tool to play with data. In the second course, Introduction to Python Functions, you are going to learn and use functions predefined in Python and Python packages, you also are able to define functions as well. You will create and use functions to make your programs reusable and adaptive. Are you ready? Let's go! Logo image courtesy of Mourizal Zativa. Available on Unsplash here: https://unsplash.com/photos/gNMVpAPe3PE
Skillshare
Affinity Photo: Beyond the Basics – Masking & Color
Are you ready to take your Affinity Photo skills to the next level? In this course, taught by Ally, the creator of Affinity Revolution, we’ll dive into two of the most powerful tools in Affinity Photo: masking and color adjustments. These are essential skills for anyone wanting to create stunning photo edits, remove backgrounds, or achieve professional-level control over tone and color. This class is designed for learners who already know the basics of Affinity Photo—things like layers, selections, and basic adjustments—but want to push further. Even though this isn’t a beginner class, every concept is clearly explained step by step, so you’ll never feel lost. By the end of this course, you’ll be able to: * Create clean and accurate masks using a variety of methods * Blend images seamlessly by refining edges and tones * Master global and local color adjustments * Use adjustment layers to dramatically improve the look of your photos If you’re looking to gain more control and confidence in your photo editing process, this course is the perfect next step. join your instructor Affinity Revolution and let’s unlock the real power of Affinity Photo—together! Instructor bio: Ally, the creator of Affinity Revolution, has been teaching people how to use the Affinity creative suite since 2016. Through her easy-to-follow tutorials on Affinity Photo, Designer, and Publisher, she focuses on delivering maximum value in minimal time—making complex tools feel simple and approachable. Ally knows that learning Affinity can feel overwhelming at first, but with her step-by-step guidance, you’ll quickly gain confidence and master the skills to bring your creative projects to life.
Rutgers the State University of New Jersey
AI Concepts and Strategy
Artificial intelligence (AI) is rapidly evolving as a multidimensional paradigm, with critical implications for individuals, communities, organizations, businesses, national and regional economies and human society at large. This unique course will help you understand AI on three dimensions: Practice, Principles & Strategy. The course is introductory in nature but will provide a reasonably rigorous learning experience towards gaining a state of the art applied and philosophical overview of AI. Course Objectives are to: 1. Impart a simplified philosophical understanding of the nature and capabilities of Artificial Intelligence 2. Improve understanding of AI-concepts, AI-ideas and AI-strategy 3. Provide a foundational explanation of AI Ethics and Risks 4. Encourage development of strategic thinking on AI, and a future with AI. Note this course is a subset of MPI program at Bloustein: https://bloustein.rutgers.edu/graduate/public-informatics/mpi/ https://twitter.com/jimsamuel - Students are encouraged to follow the instructor on Twitter / X for latest updates on AI events and news.
Coursera
Analyzing Market Attractiveness Using Creately
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services. You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.