verified
Verified Information • Last Updated Mar 2026
Small Business Marketing Using YouTube
In this 1-hour long project-based course, you will learn how to use YouTube to promote your small business, how to create a YouTube channel, how to customize your channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics. This course will benefit small business owners with limited to no social media marketing experience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Duration
5 Months
Institution
Coursera
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Coursera.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$179
Total Est. Investment
$179
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Small Business Marketing Using YouTube program at Coursera are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.