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Verified Information • Last Updated Mar 2026
YouTube Planning: Script Engaging Videos
Great YouTube videos don’t start on camera—they start with a script. In this course, you’ll learn how to craft engaging YouTube video scripts that capture attention in the first 15 seconds and keep viewers watching until the end. You’ll explore proven scripting structures, practice the art of writing hooks and calls-to-action, and see how top creators use planning to reduce editing time and increase audience retention. With step-by-step guidance and a downloadable script template, you’ll write your own script and explore how to streamline the process using AI—without losing your authentic voice.
Duration
5 Months
Institution
Coursera
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Coursera.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$129
Total Est. Investment
$129
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the YouTube Planning: Script Engaging Videos program at Coursera are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.