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行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。
並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。
Duration
4 Months
Institution
National Taiwan University
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into National Taiwan University.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$357
Total Est. Investment
$357
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) program at National Taiwan University are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.