verified
Verified Information • Last Updated Mar 2026
GenAI in Business: Strategies for Successful Execution
In the third course of the "Generative AI in Business" series, we focus on the "Act" phase of the "See, Plan, Act" framework. This course will guide you through a structured, five-step process to build, launch, and scale the generative AI solution you’ve planned.
During the process, we'll analyze the critical factors that drive the long-term success of your generative AI project. You’ll learn how to assemble and manage the right team, optimize the user experience, and develop an effective communication strategy for both internal and external stakeholders. Additionally, we’ll cover how to track performance after launch and proactively identify and mitigate risks to ensure your generative AI solution continues to deliver value.
By the end of this course, you’ll have the tools and knowledge to confidently bring your generative AI solution to life and sustain its impact over time.
This is the third course in “Generative AI in Business,” a short course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.
Duration
7 Months
Institution
University of Michigan
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into University of Michigan.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$186
Total Est. Investment
$186
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the GenAI in Business: Strategies for Successful Execution program at University of Michigan are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.