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Verified Information • Last Updated Mar 2026
Sport Sponsorship. Let them Play
Are you interested in sport sponsorship?
Would you like to understand which actors participate in sport sponsorship?
Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world?
Are you interested in learning and connecting with sports enthusiasts/students from all around the world?
The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event.
There are no special requirements to take the course.
Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.
Duration
5 Months
Institution
Universitat Autònoma de Barcelona
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Universitat Autònoma de Barcelona.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$93
Total Est. Investment
$93
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Sport Sponsorship. Let them Play program at Universitat Autònoma de Barcelona are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.