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Marketing Management
Marketing plays a vital role in business growth. It is a broad general management
responsibility and not specific to marketing specialists alone. Customer-oriented and
competitive marketing strategies are critical to business success. This course explores
the core concepts and tools of contemporary marketing management—including
market segmentation, brand positioning, distribution channel design and
communications to develop an effective customer-centric marketing strategy. Through
the course, you will be exposed to a variety of analytical approaches, tools and
techniques that we can use in thinking about strategic issues. The various modules in
this course will enable you to apply the learning from the various concepts and
frameworks to your workplace. The goal of this course is to enable you to take effective
decisions and become better managers at your workplace.
Duration
8 Months
Institution
S.P. Jain Institute of Management and Research
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into S.P. Jain Institute of Management and Research.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$383
Total Est. Investment
$383
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Marketing Management program at S.P. Jain Institute of Management and Research are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.