Social Media Campaigns with AI: From Strategy to Design

This Guided Project, led by Jana Porter, and expert in AI-driven social media communication, was created to help social media professionals and marketers harness AI tools to strategize and design a social media campaign tailored for the successful launch of a product by using ChatGPT, Canva's integrated AI-powered tools and human creativity. In this project-based course, you will learn how to set up a Canva account with a Pro trial and Brand Hub, design effective ChatGPT prompts for the development of a social media campaign strategy, combine AI-powered tools within Canva Magic Studio and human creativity to design branded and accessible social media content, and develop a social media campaign pack by exporting social media content in formats suitable for platform distribution. To achieve this, you'll step into the shoes of a Social Media Manager at SKIN Beauty, a small skincare start-up, tasked with strategizing and designing a social media campaign on Instagram to launch your new all-natural ingredient foundation, called NKD, making young, environmentally-conscious consumers aware of your new product. This project is unique because it combines the strategic power of ChatGPT with the design prowess of Canva to support every step of your creative process. While tailored for Instagram, the skills acquired in this Guided Project are applicable across various social media platforms. To succeed in this project, you need a Canva Pro Account using Canva's 30-day free trial, a free or paid ChatGPT account and knowledge of basic design principles and social media platforms.