verified
Verified Information • Last Updated Mar 2026
Social Media & Marketing - Jagdish Sheth
Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
Duration
3 Months
Institution
Kennesaw State University
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Kennesaw State University.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$391
Total Est. Investment
$391
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Social Media & Marketing - Jagdish Sheth program at Kennesaw State University are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.