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Segmenting the Market with Jagdish Sheth
This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.
Duration
3 Months
Institution
Kennesaw State University
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Kennesaw State University.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$340
Total Est. Investment
$340
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Segmenting the Market with Jagdish Sheth program at Kennesaw State University are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.