Interviewing Users: Conducting Effective User Research

This course provides a structured approach to conducting user interviews that align with both business goals and user needs. You will learn to plan, execute, and analyze interviews with an emphasis on actionable insights. This process will enhance your ability to engage users meaningfully and translate their feedback into impactful decisions. The course equips you with practical tools and techniques to plan interviews, ask the right questions, and extract valuable insights. You will also gain expertise in presenting findings that influence business outcomes and improve user-centered design. What sets this course apart is its blend of foundational knowledge and real-world application. It combines theory with practice, ensuring that you can apply the skills directly to your work in user research and product development. Ideal for UX researchers, designers, and product managers, this course requires no formal research training but will benefit those with some familiarity with user-centered practices. Copyright © 2023 Steve Portigal. All rights reserved. Originally published by Rosenfeld Media, LLC. This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the author or the publisher.