Advanced Google Analytics - A Practical Guide

This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Unlock the full power of Google Analytics with this comprehensive, hands-on course designed to elevate your data analysis skills. You’ll learn how to interpret complex metrics, set up Google Analytics 4, and customize your reports for actionable insights that drive business growth. Whether you are tracking user behavior or optimizing marketing campaigns, this course equips you with practical knowledge and advanced techniques. Starting with foundational concepts like data measurement and user identification, the course guides you through mastering the Google Analytics interface and understanding key metrics. You’ll then dive deep into GA4 setup, customization, and explore real-world applications such as attribution modeling, event tracking, and conversion path analysis. The course is structured to build your expertise progressively with clear examples and practical exercises. As you advance, you will gain proficiency in applying custom dimensions, creating filters, calculated metrics, and managing account structures to tailor analytics to specific business needs. You'll also learn to troubleshoot discrepancies and optimize data accuracy for confident decision-making. This course is ideal for digital marketers, data analysts, and business professionals seeking to enhance their analytics capabilities. Basic familiarity with Google Analytics or web analytics concepts is recommended. The course is best suited for intermediate learners looking to deepen their skills in a practical, results-oriented manner.