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Mastering Business Essentials: Marketing
Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.
Duration
7 Months
Institution
Emory University
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Emory University.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$261
Total Est. Investment
$261
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Mastering Business Essentials: Marketing program at Emory University are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.