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Marketing: Customer Needs and Wants
Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.
Duration
7 Months
Institution
IESE Business School
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into IESE Business School.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$170
Total Est. Investment
$170
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Marketing: Customer Needs and Wants program at IESE Business School are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.