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Marketing: Customer Needs and Wants

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.
Duration 7 Months
Institution IESE Business School
Format Online

Eligibility Criteria

school

Academic Foundation

A recognized Bachelor’s degree or high school equivalent required for admission into IESE Business School.

language

Language Proficiency

English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.

Detailed Fees Breakdown

Base Tuition Fee $170
Total Est. Investment $170

Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.

Academic Trajectory

Program Outcome

Graduates of the Marketing: Customer Needs and Wants program at IESE Business School are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.

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