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Introduction to Market Research
This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.
Learners who successfully complete this course will be able to:
- Discuss the fundamentals of market research
- Reflect on the research process
- Formulate research questions and research objectives
- Develop a research proposal
- Ethics in market research
This course is for market research analysts, social media strategists, marketing managers, product managers and market researchers.
Duration
4 Months
Institution
Queen Mary University of London
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Queen Mary University of London.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$232
Total Est. Investment
$232
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Introduction to Market Research program at Queen Mary University of London are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.