Manage Customer Journeys in HubSpot

Customer relationships drive business success, yet most marketing professionals struggle to systematically track their customer journey stages and maintain accurate contact data. This Short Course was created to help digital marketing professionals accomplish effective customer lifecycle management using HubSpot CRM. By completing this course, you'll be able to confidently navigate HubSpot's customer journey framework, accurately recognize different engagement levels, and efficiently create and manage contact records with proper data organization that you can apply immediately in your daily marketing operations. By the end of this course, you will be able to: Recognize typical stages within a customer lifecycle framework. Apply procedures to create and manage contact records in a CRM system. This course is unique because it combines foundational customer relationship management concepts with hands-on HubSpot platform practice, ensuring you can immediately implement systematic contact management in real marketing scenarios. To be successful in this course, you should have a background in basic digital marketing concepts and access to HubSpot CRM.