Launch Viral Challenges

Launch Viral Challenges is an intermediate course for marketers and content creators ready to move beyond day-to-day posts and orchestrate high-impact, user-driven campaigns. If you've ever wondered how brands like e.l.f. and Chipotle create viral trends that dominate platforms like TikTok, this course demystifies the process, providing a strategic playbook for launching and measuring your own challenge. Designed for professionals familiar with social media marketing, this course requires no coding or advanced analytics expertise. You will learn to architect a viral challenge from the ground up—defining a compelling concept, writing clear rules, and structuring influencer partnerships. More importantly, you'll learn what to do after the launch. We'll explore how to track crucial metrics like User-Generated Content (UGC) volume, analyze audience sentiment, and compile a data-driven performance report. You'll leave this course with the ability to not only create a viral moment but also to prove its value and use the insights to inform future marketing strategy.