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How Technology Will Shape Marketing with Jagdish Sheth
This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
Duration
6 Months
Institution
Kennesaw State University
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Kennesaw State University.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$184
Total Est. Investment
$184
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the How Technology Will Shape Marketing with Jagdish Sheth program at Kennesaw State University are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.