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How Competition Impacts Markets - Jagdish Sheth
This course explores the logic of competitive strategy through the lens of industry structure and evolving business models. Led by renowned scholar Professor Jagdish Sheth, learners will understand how Porter’s Five Forces and the Rule of Three influence industry attractiveness, firm behavior, and customer-centric growth. The course examines both generalist and specialist strategies, shared services, structural transformation, and the role of government in reshaping markets. Through a progression of theoretical concepts and real-world examples, learners will gain tools to assess competitive dynamics and identify paths to sustainable differentiation and profitability. Ideal for strategists, marketers, and policy thinkers alike, this course reveals how competition drives change—and how companies can adapt and thrive.
Duration
8 Months
Institution
Kennesaw State University
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Kennesaw State University.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$233
Total Est. Investment
$233
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the How Competition Impacts Markets - Jagdish Sheth program at Kennesaw State University are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.