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Verified Information • Last Updated Mar 2026
Google Search Advertising Implementation
The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance.
By the end of this course you will be able to:
• Select appropriate bid strategies for your campaign
• Implement conversion tracking tags into a website
• Use the Google Ads Performance Planner tool to improve performance
• Create a Google Ads search campaign
Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.
Duration
3 Months
Institution
Aptly
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Aptly.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$188
Total Est. Investment
$188
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Google Search Advertising Implementation program at Aptly are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.