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Introduction to Email Marketing
In this course, you will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. You’ll also learn best practices in email marketing and how to apply them.
By the end of this course, you will be able to:
- Understand how email marketing fits into a digital marketing strategy.
- Apply SMART, SWOT and PESTLE frameworks to set email marketing goals.
- Employ SMART and PESTLE audits to build an email marketing strategy.
- Describe email marketing best practices.
Duration
5 Months
Institution
Google
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Google.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$97
Total Est. Investment
$97
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Introduction to Email Marketing program at Google are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.