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Verified Information • Last Updated Mar 2026
Build Customer Loyalty
In this course, you will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll explore techniques for retaining customers, such as offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups. You’ll also find out how to measure customer satisfaction.
By the end of this course, you will be able to:
- Identify common strategies for building customer loyalty in e-commerce
- Understand how to measure customer satisfaction through surveys
- Use client relationship skills to communicate with customers
Duration
5 Months
Institution
Google
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Google.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$237
Total Est. Investment
$237
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Build Customer Loyalty program at Google are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.