Google Analytics for Beginners: Marketing Essentials

This beginner-friendly guided project focuses on using Google Analytics 4 (GA4) to track and report on key e-commerce metrics. Learners will gain hands-on experience setting up GA4 for an e-commerce website, tracking important user actions like product views, add-to-cart events, and purchases, and creating custom reports that provide valuable insights into their online store's performance. Learners will also learn how to read and analyze conversion funnels, to understand where users drop out of the funnel, and how to compare different traffic sources, and performance across different devices. By the end of the course, learners will be equipped with the knowledge and skills needed to effectively monitor and enhance their e-commerce success with GA4. This course is aimed at learners who are looking to use GA4 to analyze user behaviour on an ecommerce store. Access to a GA4 property and basic knowledge of ecommerce metrics are required.