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Verified Information • Last Updated Mar 2026
Getting Started with Facebook Pixel
In this 1 hour long project, you will create a Facebook Pixel, learn various integration methods, create a custom audience using Facebook Pixel and then learn about creating Facebook ads using the Facebook Pixel. You will also learn about the application of Pixel in Facebook marketing, especially in Retargeting. We will explore manual & partner integrations in detail. I will also show you a demo on how to integrate Pixel with Wix. In the final tasks, we will create a custom audience & Facebook ads using Pixel. In this project, you will learn everything you need to know in order to get started with Facebook Pixel. By the end of this project, you will be confident in working with Facebook Pixel.
Duration
5 Months
Institution
Coursera
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Coursera.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$395
Total Est. Investment
$395
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Getting Started with Facebook Pixel program at Coursera are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.