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Verified Information • Last Updated Mar 2026
GenAI for SEO: A Hands-On Playbook
Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using tools like ChatGPT, Gemini, Claude, Semrush, and Keyword Insights AI to build AI-driven SEO workflows that boost speed, accuracy, and creativity. You’ll learn how to use GenAI for SEO to conduct AI-driven keyword research, create topic clusters, and build content briefs that align with your target audience’s search intent.
You‘ll also practice content optimization using AI to refine headlines, improve readability, and strengthen internal links. Plus, you’ll design high-performing meta titles and descriptions, craft multilingual SEO variants, and generate valid schema markup (JSON-LD) for articles, FAQs, and products to unlock rich results.
Through guided labs and prompt templates, you’ll master prompt engineering and on-page SEO automation. Ideal for SEO specialists, content marketers, and digital strategists, this course helps you produce optimized content faster and smarter in the AI-first search era.
If you’re keen to skill up using GenAI to power your SEO, enroll today!
Duration
4 Months
Institution
IBM
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into IBM .
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$128
Total Est. Investment
$128
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the GenAI for SEO: A Hands-On Playbook program at IBM are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.