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GA Goal Tracking & Setup
Master the foundation of web analytics conversion tracking that drives marketing success. Every click, every page visit, every customer action tells a story - but only if you know how to track it properly.
This Short Course was created to help digital marketers accomplish accurate conversion measurement and goal tracking in Google Analytics. By completing this course, you'll be able to confidently set up conversion tracking systems that capture meaningful business outcomes and provide actionable insights for campaign optimization.
By the end of this course, you will be able to:
Recognize and differentiate between transactions and goals in web analytics contexts.
Apply setup wizards and verification processes to create destination-based conversion goals.
This course is unique because it combines foundational analytics concepts with hands-on implementation experience, ensuring you can immediately apply these skills to real marketing campaigns.
To be successful in this course, you should have basic familiarity with websites and an understanding of marketing objectives.
Duration
7 Months
Institution
Coursera
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Coursera.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$352
Total Est. Investment
$352
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the GA Goal Tracking & Setup program at Coursera are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.