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Verified Information • Last Updated Mar 2026
Digging Deeper into Audience Reports in Google Analytics
In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Duration
7 Months
Institution
Coursera
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Coursera.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$339
Total Est. Investment
$339
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Digging Deeper into Audience Reports in Google Analytics program at Coursera are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.