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Strategic Digital Marketing: Data-Driven Digital Marketing
Transform into a data-driven digital marketer by mastering web analytics, performance measurement, ROI calculation, and emerging technologies. This course covers analytics tools, data interpretation, AI and automation in marketing, and ethical considerations in digital marketing, culminating in comprehensive campaign evaluation skills.
By the end of this course, you will be able to:
1. Discuss web analytics tools and metrics for tracking user behavior
2. Apply data analysis to make informed marketing decisions
3. Discuss ways to calculate ROI for digital marketing campaigns
4. Explain AI, automation, and personalization in digital marketing
5. Discuss ethical implications of data collection and targeted advertising
6. Evaluate digital marketing campaigns and develop recommendations for improvement
Duration
7 Months
Institution
University of Arizona
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into University of Arizona.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$367
Total Est. Investment
$367
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Strategic Digital Marketing: Data-Driven Digital Marketing program at University of Arizona are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.