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竞争策略(中文版)
This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog.
此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕,课程页面和测验已译成中文,帮助中心提供中文支持。
在本课程(共六个模块)中,你将了解企业在战略决策相互依存的情况下如何行事。例如,你的行动会如何影响竞争对手的利润,反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。
Duration
6 Months
Institution
Ludwig-Maximilians-Universität München (LMU)
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Ludwig-Maximilians-Universität München (LMU).
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$217
Total Est. Investment
$217
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the 竞争策略(中文版) program at Ludwig-Maximilians-Universität München (LMU) are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.