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Campaign Performance Reporting, Visualization, & Improvement
The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
After completing this course, you will be able to:
- Describe the value of data storytelling and list best practices for preparing visualizations.
- Identify popular visualization tools and advantages of each.
- Identify common market channel strategies.
- Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix.
- Identify what campaign structures impact ROI and common pitfalls to avoid.
- Assess and readjust ROI.
- Identify the steps to plan and implement market campaign analysis.
- Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.
Duration
8 Months
Institution
Unilever
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Unilever.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$153
Total Est. Investment
$153
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the Campaign Performance Reporting, Visualization, & Improvement program at Unilever are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.