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Verified Information • Last Updated Mar 2026
AI Keyword Research & Intent
In this beginner-friendly course, learners will learn how to recognize different types of keywords — from broad short-tail terms to specific long-tail and AI-driven queries. Learners will see why intent matters and how it shapes search results. Then, they'll practice using AI-powered tools to generate long-tail queries that improve SEO and content planning. By the end, learners will be able to explain keyword differences and create a research-backed list of queries you can apply directly to your work.
Duration
4 Months
Institution
Coursera
Format
Online
Eligibility Criteria
school
Academic Foundation
A recognized Bachelor’s degree or high school equivalent required for admission into Coursera.
language
Language Proficiency
English proficiency required. IELTS, TOEFL, or standard medium-of-instruction certificates accepted.
Detailed Fees Breakdown
Base Tuition Fee
$200
Total Est. Investment
$200
Scholarships and early-bird waivers may apply. Contact admissions for exact institutional fees.
Academic Trajectory
Program Outcome
Graduates of the AI Keyword Research & Intent program at Coursera are equipped with global perspectives, ready to excel in international markets and top-tier career opportunities.